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The Pastry Chef Paradox: Why Your Job Ads Repel the People You Want
It is a familiar frustration. You post what you consider to be a comprehensive job advert, yet find yourself sifting through applications from people who are either under-qualified or simply not the right fit. So why do your adverts not attract the people you'd hoped? The uncomfortable truth is that the people you want to hire are often looking at your ads, but they're just not hitting 'Apply'. This happens because most "adverts" are actually internal job descriptions copy-p

Stuart Higgins
Dec 93 min read
Navigating the Return to Office: A Guide to Getting it Right
As more businesses explore bringing their teams back to the office, many are discovering it’s a more complex challenge than anticipated....

Stuart Higgins
Sep 252 min read
Are job adverts all the same?
Here’s a story about the difference between a generic job advert, and a successful job advert. A well-respected recruitment agency had...

Stuart Higgins
Feb 62 min read
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